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Effective Change Implementation Requires Strategic Communications

Whether you are reorganizing your company, introducing new technology or, perhaps, merging organizations, not everyone will welcome the change.  In our experience, those clients with the most successful change management results have placed a greater value on communicating information early and continuously and communicating messages that are objective, honest, and relevant to each stakeholder impacted.

The following critical components are essential to building an effective change communication strategy:

  • Develop consistent and well-coordinated communications that begin from the inception of the project and continue through Go-Live
  • Use language and tone to build a common understanding of business goals, debunk incorrect perceptions about the change and generate excitement for the impending implementation
  • Avoid approaching communications as a "one size fits all" solution.

Expert Access consultants can help you develop messages that consistently reflect and convey a clear representation of:

  • The current and desired future state of the company
  • Business rationale for the change
  • Stakeholders who will be impacted
  • Efficient and effective communications vehicles to reach all stakeholders
  • A communications timeline that will ready the organization for Go-Live

Customize Your Communications

Customizing change messages to specific stakeholder groups helps to deflate wrong perceptionsencourage adoption, and build anticipation.  Our change management consultants can define and implement the communications strategy most appropriate for your organization by:

  • Identifying the magnitude of the change:  Who will it impact and how will it be received?
  • Reflecting your organization's cultural attitude to change:  In some organizations, change is considered a part of the culture; in others, change can send shock waves across the organization.
  • Helping you to determine ways to leverage communications to mitigate resistance:  This critical step must take place early on in the process.
  • Reinforcing Change through Communications: Learn how to use communications to promote desired behaviors and adoption.

 Our Communications Services

Expert Access consultants offer a broad spectrum of communications services to help you define and implement strategies that promote employee engagement for change initiatives, cultural transformations, corporate restructures, and other special related projects. We also develop the executive communications related to these initiatives, including:

  • Business and Communications Strategies
  • Human Relations & Employee Engagement
  • Change Management Communications
  • Technology and Cultural Transformations
  • Corporate Restructures, Mergers and Acquisitions
  • Internal Communications
  • External Communications
  • Website Design & Content
  • Graphic Design - Logos, Brochures, Business Cards
  • Marketing Collateral - Content, Design, Custom Signage and Professional Printing
  • Organizational and Corporate Branding
  • Event Management
  • Professional Foreign Language Translation/Interpretation Services

For more information about these or any of our programs or offerings, please call us or send us an email for a free, personalized consultation.

 

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